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CASE STUDIES
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2023 - Present
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Happyoffer
Turning static proposals into interactive experiences
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OVERVIEW
Happyoffer is a SaaS platform based in Utrecht, Netherlands, that replaces traditional PDF and Word proposals with interactive, online experiences. Instead of sending static documents that clients skip through to find the price, businesses build personalized proposals using a rich set of content blocks, images, videos, pop-ups, checklists, products, and more.
Clients receive a branded online environment where they can explore the proposal at their own pace, interact with content, and approve or reject it directly. The dashboard and visual proposal frontend were built to give businesses full control over how their proposals look, feel, and function, without needing any technical knowledge.
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CHALLENGES
Most businesses still send proposals as Word documents or PDFs. They all look the same, they are hard to customize, and once sent there is no way to know if the client actually opened it, read it, or skipped straight to the price. There is no way to stand out from competitors, no consistency across sales teams, and no insight into how clients interact with the proposal.
Happyoffer set out to change that. Instead of static files, businesses needed a way to create beautiful, branded proposals that feel like an experience, while giving them full visibility into client engagement.
How do you give businesses the power to create visually unique, interactive proposals, without requiring any technical knowledge?
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SOLUTIONS
We built a custom dashboard from the ground up using Laravel, Livewire, and FilamentPHP. The core of the platform is an interactive proposal generator powered by a custom-built page builder that gives users full creative control.
Businesses can build proposals using a rich set of content blocks:
Images, personal photos, and videos.
Text blocks, checklists, and company history sections.
Icons, pop-ups, and downloadable files.
Products added directly into the proposal with pricing breakdowns.
Once the building blocks are in place, users assemble them into a fully branded, interactive proposal, no code, no Word templates, no PDFs. The end customer receives a personalized online experience instead of a static document.
The platform includes:
A drag-and-drop page builder with full creative control over layout, structure, and content.
Every proposal fully styled to match the company's visual identity.
Clients can directly approve or reject proposals within the platform, eliminating back-and-forth over email.
Real-time insight into whether clients have opened, viewed, and interacted with each section of the proposal.
Each business gets their own dedicated environment on a per-license basis.
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RESULTS
Within a short period, the platform gained traction across multiple industries and became a core part of the sales process for its users.
50+
licensed companies
13000+
proposals created
37+
custom page builder blocks
